By watching how different neural circuits light up or go dark during the buying process, the researchers found they could predict whether a person would end up purchasing a product or passing it up. They concluded, after further analysis of the results, that "the ability of brain activation to predict purchasing would generalise to other purchasing scenarios".Neuromarketing could make mind reading the ad-man's ultimate tool
Why the Next Civil Rights Battle Will Be Over the Mind"Who's there? Who's there?" she whispers. I look around but can't figure out where it's coming from. It seems to emanate from inside my skull.
Was I going nuts? Nope. I had simply encountered a new advertising medium: hypersonic sound. It broadcasts audio in a focused beam, so that only a person standing directly in its path hears the message.
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